Tag: Apple Music News

Steve Savoca Leaves Spotify for Apple Music

Steve Savoca, Spotify’s former vice president of Content, is now part of the Apple Music team. He joined Apple in January and is serving the in same role for Apple Music.

Steve Savoca leaves Spotify for Apple Music

It’s goodbye Spotify and hello Apple Music for Steve Savoca

Mr. Savoca is in charge of label relations for Apple Music, according to Business Insider. He’s focusing on independent labels with a slant towards labels outside the United States.

Apple and Spotify are competing for streaming music market, and Spotify is currently in the lead with about double the number of subscribers with 40 million. Spotify has several years lead, but Apple has the advantage of including Apple Music support with all of its devices instead of requiring users download a third-party app.

Bundling Apple Music support isn’t, however, enough to set it apart from Spotify so the company is looking to do more. Apple’s strategy is to make Apple Music the go-to place for music and video—essentially the 2017 version of the early MTV years.

Apple Music executive Jimmy Iovine said earlier this year, “What we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video.”

It looks like Apple is shooting for a more diverse music collection, too. Offering the same music library as Spotify won’t make Apple Music stand out, hence the hunt for more unique content.

Mr. Savoca seems to be well suited for the task considering his history in the record industry. Prior to his stint at Spotify Mr. Savoca worked for Domino Recording, Zomba Label Group, and Sire Records. He also worked for Brite Nation, which is a consulting firm that works with independent record labels.

For Spotify, this all means it’s more important than ever to watch Apple and to step up its own game.

Source from: https://www.macobserver.com/news/steve-savoca-apple-music/

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Apple Music student pricing comes to over 20 new countries

Apple today rolled out the student discount tier of Apple Music to over 20 new countries around the globe. As noted by The Financial Post, Apple Music’s student discount offering is now available in Canada, Italy, Japan, and 22 other countries. With today’s new additions, the tier is available in over 30 countries in total.

Apple Music’s student pricing has been available in the United States Germany, Ireland, New Zealand, the United Kingdom, Australia, and Denmark for a while now, but today’s countries are all new.

The student tier of Apple Music allows those enrolled in education to receive a discounted price for the streaming music service. For instance, in the United States the student tier runs just $4.99 per month.

The full list of new countries can be seen below:

  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Chile
  • Colombia
  • Finland
  • France
  • Hong Kong
  • India
  • Indonesia
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Switzerland
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Thailand
  • United Arab Emirates

Apple uses a third-party service called UNiDAYS to verify a student’s eligibility for the student tier. The service confirms that a student is enrolled in an accredited university before allowing them to pay the student pricing. Alternatively, students can use their school email address or campus WiFi to automatically be granted access to the student pricing tier.

While Apple Music was rumored to be receiving a price cut across the board a few weeks ago, that hasn’t come to fruition and was perceived with skepticism at the time. For now, it seems as if Apple Music’s pricing is set in stone, but at $4.99, the student tier of the service is hard to beat.

Source from https://9to5mac.com/2016/11/29/apple-music-student-pricing/

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Apple Music’s Rumored Price Cut?

apple-music

According to a new report from Digital Music News, Apple is considering a price cut to its Apple Music streaming service. The report claims that Apple is considering a price cut as steep as 20 percent, which would allow the company to better compete with services like Spotify and Amazon Music.

(Referral Reading: Apple Music to MP3, M4A, M4B, FLAC)

With a 20 percent discount, the single-person Apple Music plan would come in at $7.99 per month, which is $2 less than the current $9.99 price point. The family package, which allows for up to six people, currently comes in at $14.99, but with the price cut would come in at $12.99. The $4.99 student tier would remain the same.

Here’s how the new plans would look compared to the old ones:

Current Rate:

  • Single-person rate: $9.99 a month
  • Family rate: $14.99 a month
  • Student rate: $4.99 a month

Rumored discounted rate:

  • Regular rate: $7.99 a month
  • Family package: $12.99 a month
  • Student rate: $4.99 a month

Today’s report claims that the price cut could start out as a holiday promotional discount, with those subscribing prior to Christmas seeing the lower prices. It’s not entirely clear if the lower prices would extend past the holiday season, but Digital Music News seems to imply that they would.

Amazon recently announced its new Music Unlimited Service, which comes in at $7.99 per month for Prime users and $3.99 for users with an Amazon Echo device. Spotify has also offered heavy discounts to its services.

Today’s report should be taken with a grain of salt, though. Digital Music News hasn’t had the best track record this year. The news outlet reported that Apple was planning on ending iTunes Music downloads, which Apple itself denied. The move would also contradict Apple’s general attitude of not competing in terms of prices for its services.

A price drop for Apple Music would certainly help those on the fence pull the plug and subscribe, but Apple would be sure to not have to anger artists and labels in the process of cutting prices, especially considering the initial drama surrounding Apple Music’s three month free trial.

Source from: https://9to5mac.com/2016/10/31/apple-music-price-cut/