Now users can pre-order iPhone 7 on September 9. iPhone 7 & 7 Plus are available on September 16.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. The iPhone 7 feels pretty much the same as the iPhone 6S, with the same 4.7-inch screen. Apple says the “HD Retina display” is 25 percent brighter than last year’s model. It includes the pressure-sensitive 3D Touch layer that buzzes slightly when you press and hold the screen.
An advanced new camera systems.
iPhone is the most popular camera in the world. Now we’ve reengineered that beloved camera, adding optical image stabilization, an ƒ/1.8 aperture, and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide color capture, your photos and Live Photos will look even more vibrant.
iPhone 7 Plus doesn’t have just one entirely new camera system — it has two. The same 12MP wide-angle camera that’s on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from farther away. And with an all-new depth-of-field effect (coming soon), portrait shots will look better than ever. Say hello to the world’s best photo op.
The best performance and battery life ever in an iPhone.
With the A10 Fusion chip, this year you’ll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and up to one more hour on iPhone 7 Plus than the previous generation.
Immersive stereo speakers.
A second speaker joins the iPhone to give you stereo speakers. There’s now one at the bottom and one at the top. this is brand-new for Apple.
The brightest, most colorful iPhone display.
With a new wide color gamut, the Retina HD display is able to deliver cinema‑standard colors — and the best color management in the smartphone industry. More shades of the color spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or Live Photos you took in the tropics, the colors will be so accurate, it will look like you’re there.
Splash and water resistance.
With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matte finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminum — are also available in our signature silver, gold, and rose gold finishes.
With its entire enclosure reengineered, iPhone 7 is the very first water‑resistant iPhone.1 So now you’re protected like never before against spills, splashes, and even dust.
An all-new Home button.
The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive, and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customizable. Welcome home.
Availability and price
The iPhone 7 and 7 Plus are up for pre-order on September 9, and Apple says the devices will officially be available on September 16. The company will roll out iOS 10 three days prior on September 13.
The iPhone 7 starts at $649 and for the first time there is no longer a 16GB storage option. Instead, you can choose from 32GB, 128GB, and 256GB. The jet black color only has a 128GB and 256GB internal storage option.
The iPhone 7 Plus starts at $769 and also has the same storage options.